Firstly, I don’t use BlueHost, I’m currently with Site5 and I would currently recommend a2Hosting.
There are a million guides online about how to start your own blog and it seem than most of them recommend Blue Host for those starting a blog. Why? Is it because Blue Host out performs other hosts? Is it the cheapest? Is it the easiest to use? Lets take a look…
Performance tests on similar hosting plans rank Blue Host quite low, as little as 10 viewers on your site at once can see significant page load time increase. This is a significant factor in good SEO that shouldn’t be ignored. A few years ago BlueHost page load speeds were much better but while BH has been successful in it’s marketing in recent years customer service ratings and page load has gone backwards badly. This is critical in comparing hosting reviews, most are out of date, even more are strongly biased.
As far as pricing goes Blue Host is cheap, in the way way budget airlines are cheap. They charge for other services that are often free with other hosts, like migration. Most new blogs fail, or at least they are abandoned so the less your hosting costs the lower the financial loss there. Then again maybe paying for decent hosting will have that motivating factor of more financial loss associated.
In ease of use it is a fairly null argument, if you are learning to blog using WordPress for the first time it’s no more difficult learn to use any other hosting package you can point a stick at. Basic hosting is pretty similar among all hosts at this level. Also, just like there are a million guides online for how to setup wordpress on BlueHost you will have no trouble finding a guide for any other host.
So why do bloggers teaching how to blog/MMO recommend it so often? There are two main motivating reasons.
- The main source of income for most how to blog bloggers is hosting affiliate sales.
- Per signup Blue Host pays an excellent commision for them sending you their way. $65
Interestingly there are many other affiliate hosting programs that can result in bigger payments, like Host Gator $50-$125 tiered program. But is seems bloggers prefer the lower fixed price now, rather than working for higher payments later. Surprise, surprise.
The sad fact is that probably the easiest way to make money blogging is by “teaching” others how to blog. All you really have to do is follow their instructions to set up a blog and then write content on how the next person should follow your instructions to set up a blog. Of course you need to put your own spin on it, and truthfully that is probably the hardest part for most people.
Yes there are other ways to make money from a blog, and most likely that is where you can create the most value for your readers. The effort to profit ratio though maybe isn’t as appealing as the cookie cutter way.
SmartPassiveIncome is famous, it earns over $100k a month, and Blue Host consistently provides around 50% of that income, some sites have Blue Host accounting for 80%, thats crazy. And it just proves that is where the easy money is.
Check out this list of sites that publish income reports and look at where their income comes from.
Also why do so many make money sites publish these reports? Transparency? No it’s Marketing all marketing, these reports are extremely shareable, they provide social proof, they validate the author’s “expertise” and they fill readers minds with the idea they can do this too.